Design Mentor
- 2000+ minutes
Hey 👋 I’m Vahan
Product design generalist.
Focused on systems and user outcomes.
Speaker, mentor and builder.
I’m a London-based designer with over a decade of experience leading teams at growth-stage startups and scale-ups. From AI to SaaS, I help user-first teams build products that drive results—blending craft, strategy, and systems thinking.
Design Mentor
- 2000+ minutes
Hey 👋 I’m Vahan
Product design generalist.
Focused on systems and user outcomes.
Speaker, mentor and builder.
I’m a London-based designer with over a decade of experience leading teams at growth-stage startups and scale-ups. From AI to SaaS, I help user-first teams build products that drive results—blending craft, strategy, and systems thinking.
Design Mentor
1500+ minutes
Hey 👋 I’m Vahan
Product design generalist.
Focused on systems and user outcomes.
Speaker, mentor and builder.
I’m a London-based product design generalist with over 10 years of experience, passionate about driving product growth through system thinking and real user outcomes.
Design Mentor
1500+ minutes
Hey 👋 I’m Vahan
Product design generalist.
Focused on systems and user outcomes.
Speaker, mentor and builder.
I’m a London-based designer with over a decade of experience leading teams at growth-stage startups and scale-ups. From AI to SaaS, I help user-first teams build products that drive results—blending craft, strategy, and systems thinking.
💼
10+ years of experience in senior roles
With 10+ years as a Product Designer, I’ve led high-impact projects and held senior roles across industries.
🎨
Designer generalist
I consider myself a designer generalist with a strong passion for craft, an eye for detail and systems thinking.
🧩
4+ Design systems built
I’ve contributed to building and scaling 4+ robust design systems.
🧭
User-centred strategist
I help product teams and leaders craft user-centred strategies that drive growth and competitive advantage.
🙌
5 years of leadership
I have around 5 years of leadership and managerial experience.
🫶
3+ years of mentoring designers
I mentor designers both at work and through platforms like ADPList, helping them grow in craft.
💼
10+ years of experience in senior roles
With 10+ years as a Product Designer, I’ve led high-impact projects and held senior roles across industries.
🎨
Designer generalist
I consider myself a designer generalist with a strong passion for craft, an eye for detail and systems thinking.
🧩
4+ Design systems built
I’ve contributed to building and scaling 4+ robust design systems.
🧭
User-centred strategist
I help product teams and leaders craft user-centred strategies that drive growth and competitive advantage.
🙌
5 years of leadership
I have around 5 years of leadership and managerial experience.
🫶
3+ years of mentoring designers
I mentor designers both at work and through platforms like ADPList, helping them grow in craft.
💼
10+ years of experience
With 10+ years as a Product Designer, I’ve led high-impact projects and held senior roles across industries.
🎨
Designer generalist
I consider myself a designer generalist with a strong passion for craft, an eye for detail and systems thinking.
🧩
4+ Design systems built
I’ve contributed to building and scaling 4+ robust design systems.
🧭
User-centred strategist
I help product teams and leaders craft user-centred strategies that drive growth and competitive advantage.
🙌
5 years of leadership
I have around 5 years of leadership and managerial experience.
🫶
3+ years of mentoring designers
I mentor designers both at work and through platforms like ADPList, helping them grow in craft.
💼
10+ years of experience
With 10+ years as a Product Designer, I’ve led high-impact projects and held senior roles across industries.
🎨
Designer generalist
I consider myself a designer generalist with a strong passion for craft, an eye for detail and systems thinking.
🧩
4+ Design systems built
I’ve contributed to building and scaling 4+ robust design systems.
🧭
User-centred strategist
I help product teams and leaders craft user-centred strategies that drive growth and competitive advantage.
🙌
5 years of leadership
I have around 5 years of leadership and managerial experience.
🫶
3+ years of mentoring designers
I mentor designers both at work and through platforms like ADPList, helping them grow in craft.
Work
Selected projects ‘20—’24
Work
Selected projects ‘20—’24
Work
Selected projects ‘20—’24
Work
Selected projects ‘20—’24
2022-2023
Building Perkbox’s self-serve renewal from zero-to-one
B2B
0 → 1
Growth
System opt
How I led the design of Self-Serve renewal, automating the process and boosting our Annual Client Value (ACV) by 10%.
2022-2023
Building Perkbox’s self-serve renewal from zero-to-one
B2B
0 → 1
Growth
System opt
How I led the design of Self-Serve renewal, automating the process and boosting our Annual Client Value (ACV) by 10%.
2022-2023
Building Perkbox’s self-serve renewal from zero-to-one
B2B
0 → 1
Growth
System opt
How I led the design of Self-Serve renewal, automating the process and boosting our Annual Client Value (ACV) by 10%.
2022-2023
Building Perkbox’s self-serve renewal from zero-to-one
B2B
0 → 1
Growth
System opt
How I led the design of Self-Serve renewal, automating the process and boosting our Annual Client Value (ACV) by 10%.
2021
Improving Krisp’s setup flow
B2C
Setup
Growth
Technical
How I led the design of Krisp’s setup and user onboarding, enhancing clarity and increasing the user activation
2021
Improving Krisp’s setup flow
B2C
Setup
Growth
Technical
How I led the design of Krisp’s setup and user onboarding, enhancing clarity and increasing the user activation
2021
Improving Krisp’s setup flow
B2C
Setup
Growth
Technical
How I led the design of Krisp’s setup and user onboarding, enhancing clarity and increasing the user activation
2021
Improving Krisp’s setup flow
B2C
Setup
Growth
Technical
How I led the design of Krisp’s setup and user onboarding, enhancing clarity and increasing the user activation
2024
Improving Natures Menu’s subscription managing
B2C
eComm
Growth
System opt
How I led the end-to-end design of Nature’s menu client account, improving the messaging and usability and boosting retention by 5%.
2024
Improving Natures Menu’s subscription managing
B2C
eComm
Growth
System opt
How I led the end-to-end design of Nature’s menu client account, improving the messaging and usability and boosting retention by 5%.
2024
Improving Natures Menu’s subscription managing
B2C
eComm
Growth
System opt
How I led the end-to-end design of Nature’s menu client account, improving the messaging and usability and boosting retention by 5%.
2024
Improving Natures Menu’s subscription managing
B2C
eComm
Growth
System opt
How I led the end-to-end design of Nature’s menu client account, improving the messaging and usability and boosting retention by 5%.
Pet projects
Made just for fun
Two small games I created with my brother @gregh
Made just for fun
Two small games I created with my brother @gregh
Made just for fun
Two small games I created with my brother @gregh
Pet projects
Made just for fun
Two small games I created with my brother @gregh
The bluesman
Press play on the backing track and hover over the notes. I promise you’ll play some nice blues.
The bluesman
Press play on the backing track and hover over the notes. I promise you’ll play some nice blues.
The bluesman
Press play on the backing track and hover over the notes. I promise you’ll play some nice blues.
The bluesman
Press play on the backing track and hover over the notes. I promise you’ll play some nice blues.
Coloron
The ball keeps bouncing on the sticks and changing color. Click the sticks to match the ball's color. Let's see how high you can score!
Coloron
The ball keeps bouncing on the sticks and changing color. Click the sticks to match the ball's color. Let's see how high you can score!
Coloron
The ball keeps bouncing on the sticks and changing color. Click the sticks to match the ball's color. Let's see how high you can score!
Coloron
The ball keeps bouncing on the sticks and changing color. Click the sticks to match the ball's color. Let's see how high you can score!
About me
My design journey began in my teens, dabbling in game design, which led me to pursue Graphic, Web, and UX Design.
A career highlight was joining CodeSignal as its founding designer, working alongside Silicon Valley entrepreneurs and learning how digital businesses scale.
Since then, I’ve helped startups like Krisp and led design teams at Perkbox.
After switching to a Global Talent visa, I’ve been freelancing, focusing on user-centered solutions and design strategy.
My design journey began in my teens, dabbling in game design, which led me to pursue Graphic, Web, and UX Design.
A career highlight was joining CodeSignal as its founding designer, working alongside Silicon Valley entrepreneurs and learning how digital businesses scale.
Since then, I’ve helped startups like Krisp and led design teams at Perkbox.
After switching to a Global Talent visa, I’ve been freelancing, focusing on user-centered solutions and design strategy.
My design journey began in my teens, dabbling in game design, which led me to pursue Graphic, Web, and UX Design.
A career highlight was joining CodeSignal as its founding designer, working alongside Silicon Valley entrepreneurs and learning how digital businesses scale.
Since then, I’ve helped startups like Krisp and led design teams at Perkbox.
After switching to a Global Talent visa, I’ve been freelancing, focusing on user-centered solutions and design strategy.
My design journey began in my teens, dabbling in game design, which led me to pursue Graphic, Web, and UX Design.
A career highlight was joining CodeSignal as its founding designer, working alongside Silicon Valley entrepreneurs and learning how digital businesses scale.
Since then, I’ve helped startups like Krisp and led design teams at Perkbox.
After switching to a Global Talent visa, I’ve been freelancing, focusing on user-centered solutions and design strategy.
I mentor designers on ADP List
I love mentoring designers to advance their careers.
I mentor designers on ADP List
I love mentoring designers to advance their careers.
I mentor designers on ADP List
I love mentoring designers to advance their careers.
I mentor designers on ADP List
I love mentoring designers to advance their careers.
60+
designers mentored
2000+
Total mentoring time
1%
Top mentor for
February ‘24
60+
designers mentored
2000+
Total mentoring time
1%
Top mentor for February ‘24
60+
designers mentored
2000+
Total mentoring time
1%
Top mentor for February ‘24
60+
designers mentored
2000+
Total mentoring time
1%
Top mentor for February ‘24
Certifications and prizes
ADPList.org / 2024
Top 1% mentor of the month
ADPList.org / 2024
Top 1% mentor of the month
ADPList.org / 2024
Top 1% mentor of the month
ADPList.org / 2024
Top 1% mentor of the month
AJ & Smart/ 2020
Design Sprint Facilitator
AJ & Smart/ 2020
Design Sprint Facilitator
AJ & Smart/ 2020
Design Sprint Facilitator
AJ & Smart/ 2020
Design Sprint Facilitator
Dribbble / 2022
3 of my shots featured on Dribbble’s official Pinterest page
Dribbble / 2022
3 of my shots featured on Dribbble’s official Pinterest page
Dribbble / 2022
3 of my shots featured on Dribbble’s official Pinterest page
Dribbble / 2022
3 of my shots featured on Dribbble’s official Pinterest page
Behance week Yerevan / 2016
Best design portfolio
Behance week Yerevan / 2016
Best design portfolio
Behance week Yerevan / 2016
Best design portfolio
Behance week Yerevan / 2016
Best design portfolio
Writing and speaking
10+ design articles
I write articles for Medium’s second largest publisher UX Planet
10+ design articles
I write articles for Medium’s second largest publisher UX Planet
10+ design articles
I write articles for Medium’s second largest publisher UX Planet
10+ design articles
I write articles for Medium’s second largest publisher UX Planet
Why and how is design knowledge becoming increasingly vital for tech entrepreneurs?
Founders, don’t miss a great opportunity. Learn design.
Why and how is design knowledge becoming increasingly vital for tech entrepreneurs?
Founders, don’t miss a great opportunity. Learn design.
Why and how is design knowledge becoming increasingly vital for tech entrepreneurs?
Founders, don’t miss a great opportunity. Learn design.
Why and how is design knowledge becoming increasingly vital for tech entrepreneurs?
Founders, don’t miss a great opportunity. Learn design.
The real reason why most products don’t have solid Design Systems in place.
A critical yet overlooked skill needed to build an effective design system
The real reason why most products don’t have solid Design Systems in place.
A critical yet overlooked skill needed to build an effective design system
The real reason why most products don’t have solid Design Systems in place.
A critical yet overlooked skill needed to build an effective design system
The real reason why most products don’t have solid Design Systems in place.
A critical yet overlooked skill needed to build an effective design system
Why and how should we all help juniors with entering the industry?
The future of junior designer’s role
Why and how should we all help juniors with entering the industry?
The future of junior designer’s role
Why and how should we all help juniors with entering the industry?
The future of junior designer’s role
Why and how should we all help juniors with entering the industry?
The future of junior designer’s role
Avoiding the 5 most common mistakes founders make when building a design team and culture in their startups.
Why many startups never achieve great design(and happy users)
Avoiding the 5 most common mistakes founders make when building a design team and culture in their startups.
Why many startups never achieve great design(and happy users)
Avoiding the 5 most common mistakes founders make when building a design team and culture in their startups.
Why many startups never achieve great design(and happy users)
Avoiding the 5 most common mistakes founders make when building a design team and culture in their startups.
Why many startups never achieve great design(and happy users)
I also give public speeches on design
5+ speeches
I also give public speeches on design
5+ speeches
I also give public speeches on design
5+ speeches
I also give public speeches on design
5+ speeches
My speech on how can junior designers survive in the age of AI.
UX Crunch, London, November 2024
