Year: 2022 - 2023

Building Perkbox’s self-serve renewal from zero-to-one

How I led the design of Self-Serve renewal, automating the process and boosting our Annual Client Value (ACV) by 10%.

Year: 2022 - 2023

Building Perkbox’s self-serve renewal from zero-to-one

How I led the design of Self-Serve renewal, automating the process and boosting our Annual Client Value (ACV) by 10%.

Year: 2022 - 2023

Building Perkbox’s self-serve renewal from zero-to-one

How I led the design of Self-Serve renewal, automating the process and boosting our Annual Client Value (ACV) by 10%.

As a result

60%

Clients utilising the self-serve renewal

60%

Clients utilising the self-serve renewal

60%

Clients utilising the self-serve renewal

60%

Clients utilising the self-serve renewal

+10%

Annual Client Value

+10%

Annual Client Value

+10%

Annual Client Value

+10%

Annual Client Value

4x

Faster renewal process

4x

Faster renewal process

4x

Faster renewal process

4x

Faster renewal process

My role

As the design lead, I contributed on both strategy and hands-on execution.

- Delivered end-to-end design — from discovery and hands-on craft to final design QA.

- Crafted a holistic design vision that shaped our product strategy.

- Organised and led 5+ research sessions and user tests.

- Facilitated workshops and led system mapping sessions.

- Provided guidance to talented Mid Designer Miriam Khenissi during final user testing, polish, and cancellation flow design.

My role

As the design lead, I contributed on both strategy and hands-on execution.

- Delivered end-to-end design — from discovery and hands-on craft to final design QA.

- Crafted a holistic design vision that shaped our product strategy.

- Organised and led 5+ research sessions and user tests.

- Facilitated workshops and led system mapping sessions.

- Provided guidance to talented Mid Designer Miriam Khenissi during final user testing, polish, and cancellation flow design.

My role

As the design lead, I contributed on both strategy and hands-on execution.

- Delivered end-to-end design — from discovery and hands-on craft to final design QA.

- Crafted a holistic design vision that shaped our product strategy.

- Organised and led 5+ research sessions and user tests.

- Facilitated workshops and led system mapping sessions.

- Provided guidance to talented Mid Designer Miriam Khenissi during final user testing, polish, and cancellation flow design.

My role

As the design lead, I contributed on both strategy and hands-on execution.

- Delivered end-to-end design — from discovery and hands-on craft to final design QA.

- Crafted a holistic design vision that shaped our product strategy.

- Organised and led 5+ research sessions and user tests.

- Facilitated workshops and led system mapping sessions.

- Provided guidance to talented Mid Designer Miriam Khenissi during final user testing, polish, and cancellation flow design.

Collaboration

The project spanned 3 teams and involved around 30 people, including key stakeholders such as the COO and CPO.

Drivers

Design Lead ← 👋 Me

Product Manager

Engineering Manager

Mid Product Designer (later)

Contributors

Software Engineers x 7

Stakeholders involved

COO

Account Managers x 2

CPO

Head of Product Marketing

Director of Product

Collaboration

The project spanned 3 teams and involved around 30 people, including key stakeholders such as the COO and CPO.

Drivers

Design Lead ← 👋 Me

Product Manager

Engineering Manager

Mid Product Designer (later)

Contributors

Software Engineers x 7

Stakeholders involved

COO

Account Managers x 2

CPO

Head of Product Marketing

Director of Product

Collaboration

The project spanned 3 teams and involved around 30 people, including key stakeholders such as the COO and CPO.

Drivers

Design Lead ← 👋 Me

Product Manager

Engineering Manager

Mid Product Designer (later)

Contributors

Software Engineers x 7

Stakeholders involved

COO

Account Managers x 2

CPO

Head of Product Marketing

Director of Product

Collaboration

The project spanned 3 teams and involved around 30 people, including key stakeholders such as the COO and CPO.

Drivers

Design Lead ← 👋 Me

Product Manager

Engineering Manager

Mid Product Designer (later)

Contributors

Software Engineers x 7

Stakeholders involved

COO

Account Managers x 2

CPO

Head of Product Marketing

Director of Product

01. Context

What is Perkbox

What is Perkbox

What is Perkbox

What is Perkbox

Perkbox is a B2B2C employee benefits platform.

Best known for its wide range of discounts and perks.

Flexi points let companies reward employees with points they can spend on perks of their choice.

Revenue comes from per-seat subscriptions, margins on partner deals, and additional paid services.

The platform’s direct clients are the HR teams.

The problem

Manual renewals were no longer effective...

As Perkbox grew its client base managing client plan renewal process manually has become increasingly difficult.

This caused huge operational issues and massive retention decrease.

The problem

Manual renewals were no longer effective...

As Perkbox grew its client base managing client plan renewal process manually has become increasingly difficult.

This caused huge operational issues and massive retention decrease.

The problem

Manual renewals were no longer effective...

As Perkbox grew its client base managing client plan renewal process manually has become increasingly difficult.

This caused huge operational issues and massive retention decrease.

The problem

Manual renewals were no longer effective...

As Perkbox grew its client base managing client plan renewal process manually has become increasingly difficult.

This caused huge operational issues and massive retention decrease.

CLIENT PROBLEM
Overall long and overwhelming process
Unclear pricing and poor communication
CLIENT PROBLEM
Overall long and overwhelming process
Unclear pricing and poor communication
CLIENT PROBLEM
Overall long and overwhelming process
Unclear pricing and poor communication
CLIENT PROBLEM
Overall long and overwhelming process
Unclear pricing and poor communication
PERKBOX PROBLEM
Client churn
Massive decrease in client renewal value
PERKBOX PROBLEM
Client churn
Massive decrease in client renewal value
PERKBOX PROBLEM
Client churn
Massive decrease in client renewal value
PERKBOX PROBLEM
Client churn
Massive decrease in client renewal value
Research and initial analysis

What did we have before?

I led the research that identified three key stages in the user journey. 

Through a combination of user research, data analysis, and collaboration with Account Managers, PM and I uncovered the specific challenges at each stage.

Research and initial analysis

What did we have before?

I led the research that identified three key stages in the user journey. 

Through a combination of user research, data analysis, and collaboration with Account Managers, PM and I uncovered the specific challenges at each stage.

Research and initial analysis

What did we have before?

I led the research that identified three key stages in the user journey. 

Through a combination of user research, data analysis, and collaboration with Account Managers, PM and I uncovered the specific challenges at each stage.

Research and initial analysis

What did we have before?

I led the research that identified three key stages in the user journey. 

Through a combination of user research, data analysis, and collaboration with Account Managers, PM and I uncovered the specific challenges at each stage.

STAGE

EVENT

PAIN

POINT

Awareness

Gets informed about upcoming renewal date

There is no automated system notification for upcoming renewals; users rely on manual communication from Account Managers.

Value estimation

Decides whether to renew or cancel their subscription

No easy way to quickly evaluate Perkbox’s ROI, making renewal decisions harder. No cancellation flow to retain clients.

Fixing terms

Finalises contract terms

No self-serve option to adjust contract length, terms or pricing—requires manual negotiation.

Complexity of the problem

Indirect communication with the buyer

The situation was complex because we weren’t negotiating with the final decision-maker.

Instead, our team was speaking with the buyer’s report, who needed to align her recommendation with her manager.

Complexity of the problem

Indirect communication with the buyer

The situation was complex because we weren’t negotiating with the final decision-maker.

Instead, our team was speaking with the buyer’s report, who needed to align her recommendation with her manager.

Complexity of the problem

Indirect communication with the buyer

The situation was complex because we weren’t negotiating with the final decision-maker.

Instead, our team was speaking with the buyer’s report, who needed to align her recommendation with her manager.

Complexity of the problem

Indirect communication with the buyer

The situation was complex because we weren’t negotiating with the final decision-maker.

Instead, our team was speaking with the buyer’s report, who needed to align her recommendation with her manager.

Renewal coordinator

Runs the renewal process

Negotiates the terms

⚠️ Doesn’t make financial decisions ⚠️

Laura, HR Manager

Renewal coordinator

Runs the renewal process

Negotiates the terms

⚠️ Doesn’t make financial decisions ⚠️

Laura, HR Manager

Renewal coordinator

Runs the renewal process

Negotiates the terms

⚠️ Doesn’t make financial decisions ⚠️

Laura, HR Manager

Renewal coordinator

Runs the renewal process

Negotiates the terms

⚠️ Doesn’t make financial decisions ⚠️

Laura, HR Manager

Actual buyer

⚠️ Doesn’t talk directly with our team ⚠️

Makes final decisions on renewal terms

Manages the budget

Renu, Director of People

Actual buyer

⚠️ Doesn’t talk directly with our team ⚠️

Makes final decisions on renewal terms

Manages the budget

Renu, Director of People

Actual buyer

⚠️ Doesn’t talk directly with our team ⚠️

Makes final decisions on renewal terms

Manages the budget

Renu, Director of People

Actual buyer

⚠️ Doesn’t talk directly with our team ⚠️

Makes final decisions on renewal terms

Manages the budget

Renu, Director of People

STAGE

EVENT

PAIN

POINT

Awareness

Gets informed about upcoming renewal date

There is no automated system notification for upcoming renewals; users rely on manual communication from Account Managers.

Value estimation

Decides whether to renew or cancel their subscription

No easy way to quickly evaluate Perkbox’s ROI, making renewal decisions harder. No cancellation flow to retain clients.

Fixing terms

Finalises contract terms

No self-serve option to adjust contract length, terms or pricing—requires manual negotiation.

STAGE

EVENT

PAIN

POINT

Awareness

Gets informed about upcoming renewal date

There is no automated system notification for upcoming renewals; users rely on manual communication from Account Managers.

Value estimation

Decides whether to renew or cancel their subscription

No easy way to quickly evaluate Perkbox’s ROI, making renewal decisions harder. No cancellation flow to retain clients.

Fixing terms

Finalises contract terms

No self-serve option to adjust contract length, terms or pricing—requires manual negotiation.

Awareness
Awareness

Gets informed about upcoming renewal date

Gets informed about upcoming renewal date

There is no automated system notification for upcoming renewals; users rely on manual communication from Account Managers.

There is no automated system notification for upcoming renewals; users rely on manual communication from Account Managers.

Value estimation
Value estimation

Decides whether to renew or cancel their subscription

Decides whether to renew or cancel their subscription

No easy way to quickly evaluate Perkbox’s ROI, making renewal decisions harder. No cancellation flow to retain clients.

No easy way to quickly evaluate Perkbox’s ROI, making renewal decisions harder. No cancellation flow to retain clients.

Fixing terms
Fixing terms

Finalises contract terms

Finalises contract terms

No self-serve option to adjust contract length, terms or pricing—requires manual negotiation.

No self-serve option to adjust contract length, terms or pricing—requires manual negotiation.

Awareness
Awareness

Gets informed about upcoming renewal date

Gets informed about upcoming renewal date

There is no automated system notification for upcoming renewals; users rely on manual communication from Account Managers.

There is no automated system notification for upcoming renewals; users rely on manual communication from Account Managers.

Value estimation
Value estimation

Decides whether to renew or cancel their subscription

Decides whether to renew or cancel their subscription

No easy way to quickly evaluate Perkbox’s ROI, making renewal decisions harder. No cancellation flow to retain clients.

No easy way to quickly evaluate Perkbox’s ROI, making renewal decisions harder. No cancellation flow to retain clients.

Fixing terms
Fixing terms

Finalises contract terms

Finalises contract terms

No self-serve option to adjust contract length, terms or pricing—requires manual negotiation.

No self-serve option to adjust contract length, terms or pricing—requires manual negotiation.

The goals

Making renewals faster, clearer, and more transparent

We believed that building a self-serve renewal system would reduce friction, clarify value, and keep clients informed.

The goals

Making renewals faster, clearer, and more transparent

We believed that building a self-serve renewal system would reduce friction, clarify value, and keep clients informed.

The goals

Making renewals faster, clearer, and more transparent

We believed that building a self-serve renewal system would reduce friction, clarify value, and keep clients informed.

The goals

Making renewals faster, clearer, and more transparent

We believed that building a self-serve renewal system would reduce friction, clarify value, and keep clients informed.

Business

Business

Business

Business

Improve client retention

  1. Improve client retention

Increase ACV(Annual client value)

  1. Increase ACV(Annual client value)

Decrease OpEx(Operating expenses)

  1. Decrease OpEx(Operating expenses)

Product

Product

Product

Product

Increase renewal completion rate

  1. Increase renewal completion rate

Decrease cancellation rate

  1. Decrease cancellation rate

High self-serve usage rate

  1. High self-serve usage rate

Design

Design

Design

Design (User outcomes)

Decrease the time and friction

  1. Decrease the time and friction

Improve the price clarity and fairness

  1. Improve the price clarity and fairness

Increase awareness of renewal

  1. Increase awareness of renewal

02. Initial experiments

First two concepts

Enhancing the client awareness

To boost user awareness, together with other designer I designed CRM campaign emails and sticky banners within the admin tool.

Additionally, we designed a solution for clients to adjust the contract length, with savings for longer terms. After confirming, an Account Manager reached out, and the contract editing was done via Intercom chat.

First two concepts

Enhancing the client awareness

To boost user awareness, together with other designer I designed CRM campaign emails and sticky banners within the admin tool.

Additionally, we designed a solution for clients to adjust the contract length, with savings for longer terms. After confirming, an Account Manager reached out, and the contract editing was done via Intercom chat.

First two concepts

Enhancing the client awareness

To boost user awareness, together with other designer I designed CRM campaign emails and sticky banners within the admin tool.

Additionally, we designed a solution for clients to adjust the contract length, with savings for longer terms. After confirming, an Account Manager reached out, and the contract editing was done via Intercom chat.

First two concepts

Enhancing the client awareness

To boost user awareness, I designed CRM campaign emails and sticky banners within the admin tool.

Additionally, we designed a solution for clients to adjust the contract length, with savings for longer terms. After confirming, an Account Manager reached out, and the contract editing was done via Intercom chat.

Increasing the visibility of our value

We highlighted key insights from our existing reporting to help clients instantly assess value, repurposing graphs and widgets on the homepage for quick impact.

Increasing the visibility of our value

We highlighted key insights from our existing reporting to help clients instantly assess value, repurposing graphs and widgets on the homepage for quick impact.

Increasing the visibility of our value

We highlighted key insights from our existing reporting to help clients instantly assess value, repurposing graphs and widgets on the homepage for quick impact.

Increasing the visibility of our value

We highlighted key insights from our existing reporting to help clients instantly assess value, repurposing graphs and widgets on the homepage for quick impact.

Limited yet positive outcomes

Limited yet positive outcomes

Limited yet positive outcomes

Limited yet positive outcomes

Initial experiments boosted client awareness through emails and banners, but only 11% completed the flow online, with just 8% selecting 24- or 32-month contracts.

We yet had to discover the reason of low impact.

POSITIVE

+8% renewal completion rate

POSITIVE

+8% renewal completion rate

POSITIVE

+8% renewal completion rate

POSITIVE

+8% renewal completion rate

NEGATIVE

Only 11% of clients used the system

NEGATIVE

Only 11% of clients used the system

NEGATIVE

Only 11% of clients used the system

NEGATIVE

Only 11% of clients used the system

03. Designing for flexible pricing

Some more user research

Uncovering the reason of low usage

We began by analysing the low adoption rate (11%) of the newly released self-serve renewal system.

Some more user research

Uncovering the reason of low usage

We began by analysing the low adoption rate (11%) of the newly released self-serve renewal system.

Some more user research

Uncovering the reason of low usage

We began by analysing the low adoption rate (11%) of the newly released self-serve renewal system.

Some more user research

Uncovering the reason of low usage

We began by analysing the low adoption rate (11%) of the newly released self-serve renewal system.

Over 90% of clients used to adjust their contract term

Over 90% of clients used to adjust their contract term

Over 90% of clients used to adjust their contract term

Over 90% of clients used to adjust their contract term

Our initial release didn’t support term changes—yet this was the most critical part of the renewal journey.

All clients operated within strict budget limits

All clients operated within strict budget limits

All clients operated within strict budget limits

All clients operated within strict budget limits

HR budgets were set at the start of each year, leaving no flexibility to exceed the allocated amount.

Aligning on design direction

Step-by-step wizard vs dynamic dashboard

The ideation workshop I led surfaced two key concepts: a step-by-step wizard, and a dynamic dashboard showing all contract terms—including price—on a single screen.

Aligning on design direction

Step-by-step wizard vs dynamic dashboard

The ideation workshop I led surfaced two key concepts: a step-by-step wizard, and a dynamic dashboard showing all contract terms—including price—on a single screen.

Aligning on design direction

Step-by-step wizard vs dynamic dashboard

The ideation workshop I led surfaced two key concepts: a step-by-step wizard, and a dynamic dashboard showing all contract terms—including price—on a single screen.

Aligning on design direction

Step-by-step wizard vs dynamic dashboard

The ideation workshop I led surfaced two key concepts: a step-by-step wizard, and a dynamic dashboard showing all contract terms—including price—on a single screen.

V1: Step-by-step wizard

Users edit one term at a time, progressing step by step.

V2: Dynamic dashboard

Users can view all terms on one page and instantly see how each change affects the price.

Aligning with stakeholders

Aligning with stakeholders

Aligning with stakeholders

Aligning with stakeholders

Some stakeholders preferred a wizard flow for its upsell potential.

I advocated for a dynamic dashboard, believing that in B2B retention, transparency and fairness are more effective than aggressive sales tactics.

Securing engineer support

Securing engineer support

Securing engineer support

Securing engineer support

I also aligned with engineers who supported the idea and confirmed it was technically feasible.

We decided to A/B test both concepts with two separate groups of users.

Concept validation

A/B user test results favoured the dashboard

During user testing, more participants preferred the flexible dynamic dashboard over the wizard. However, both groups raised concerns about price transparency.

I received the green light to proceed with the dashboard version, addressing the user feedback along the way.

Concept validation

A/B user test results favoured the dashboard

During user testing, more participants preferred the flexible dynamic dashboard over the wizard. However, both groups raised concerns about price transparency.

I received the green light to proceed with the dashboard version, addressing the user feedback along the way.

Concept validation

A/B user test results favoured the dashboard

During user testing, more participants preferred the flexible dynamic dashboard over the wizard. However, both groups raised concerns about price transparency.

I received the green light to proceed with the dashboard version, addressing the user feedback along the way.

Concept validation

A/B user test results favoured the dashboard

During user testing, more participants preferred the flexible dynamic dashboard over the wizard. However, both groups raised concerns about price transparency.

I received the green light to proceed with the dashboard version, addressing the user feedback along the way.

Releasing the dashboard

A massive 23% drop! 😱

Our newly joined Mid Product Designer and I have messaged all 60 dropped clients and invited to interview.

It turned out that the term "Number of Seats" didn't resonate with our users (HR team members) terminology. Changing it to "Number of Employees" and providing better explanatory text helped address this issue.

Releasing the dashboard

A massive 23% drop! 😱

Our newly joined Mid Product Designer and I have messaged all 60 dropped clients and invited to interview.

It turned out that the term "Number of Seats" didn't resonate with our users (HR team members) terminology. Changing it to "Number of Employees" and providing better explanatory text helped address this issue.

Releasing the dashboard

A massive 23% drop! 😱

Our newly joined Mid Product Designer and I have messaged all 60 dropped clients and invited to interview.

It turned out that the term "Number of Seats" didn't resonate with our users (HR team members) terminology. Changing it to "Number of Employees" and providing better explanatory text helped address this issue.

Releasing the dashboard

A massive 23% drop! 😱

Our newly joined Mid Product Designer and I have messaged all 60 dropped clients and invited to interview.

It turned out that the term "Number of Seats" didn't resonate with our users (HR team members) terminology. Changing it to "Number of Employees" and providing better explanatory text helped address this issue.

Updated release

Fixing the issues

Changing it to "Number of Employees" and providing better explanatory text helped address this issue.

Updated release

Fixing the issues

Changing it to "Number of Employees" and providing better explanatory text helped address this issue.

Updated release

Fixing the issues

Changing it to "Number of Employees" and providing better explanatory text helped address this issue.

Updated release

Fixing the issues

Changing it to "Number of Employees" and providing better explanatory text helped address this issue.

Results of final release

Results of final release

Results of final release

Results of final release

The usage increased massively, cancellation flow helped to retain clients who were about to leave.

The client feedback overall was very positive.

POSITIVE

+53% usage increase 🎉 🎉 🎉

+6% clients won back
Positive user feedback
POSITIVE

+53% usage increase 🎉 🎉 🎉

+6% clients won back
Positive user feedback
POSITIVE

+53% usage increase 🎉 🎉 🎉

+6% clients won back
Positive user feedback
POSITIVE

+53% usage increase 🎉 🎉 🎉

+6% clients won back
Positive user feedback

04. Final results

60%

Total usage

The system is now in use by over 60% of existing clients.

4x

Renewals process speed

The renewal process is now 4x faster.

+19%

Renewals completion

Renewal churn dropped significantly.

+10%

Annual Client Value (ACV)

Eventually, Annual Client Value rose significantly.

60%

Total usage

The system is now in use by over 60% of existing clients.

4x

Renewals process speed

The renewal process is now 4x faster.

+19%

Renewals completion

Renewal churn dropped significantly.

+10%

Annual Client Value (ACV)

Eventually, Annual Client Value rose significantly.

60%

Total usage

The system is now in use by over 60% of existing clients.

4x

Renewals process speed

The renewal process is now 4x faster.

+19%

Renewals completion

Renewal churn dropped significantly.

+10%

Annual Client Value (ACV)

Eventually, Annual Client Value rose significantly.

60%

Total usage

The system is now in use by over 60% of existing clients.

4x

Renewals process speed

The renewal process is now 4x faster.

+19%

Renewals completion

Renewal churn dropped significantly.

+10%

Annual Client Value (ACV)

Eventually, Annual Client Value rose significantly.

Impact on users

Easy to use comprehensive system

New system raises client awareness, improves price clarity and fairness and massively increas renewal speed more than 4 times.

Impact on users

Easy to use comprehensive system

New system raises client awareness, improves price clarity and fairness and massively increas renewal speed more than 4 times.

Impact on users

Easy to use comprehensive system

New system raises client awareness, improves price clarity and fairness and massively increas renewal speed more than 4 times.

Impact on users

Easy to use comprehensive system

New system raises client awareness, improves price clarity and fairness and massively increas renewal speed more than 4 times.

Impact on operations

Reduced ops cost. More time for Account Managers to focus on what matters!

Now Account Management and Customer Success teams can focus on solving client problems and strengthening relationships.

Impact on operations

Reduced ops cost. More time for Account Managers to focus on what matters!

Now Account Management and Customer Success teams can focus on solving client problems and strengthening relationships.

Impact on operations

Reduced ops cost. More time for Account Managers to focus on what matters!

Now Account Management and Customer Success teams can focus on solving client problems and strengthening relationships.

Impact on operations

Reduced ops cost. More time for Account Managers to focus on what matters!

Now Account Management and Customer Success teams can focus on solving client problems and strengthening relationships.

05. Reflection

What’s next?

Direction for future iterations

Clients value their relationship with Account Managers, driving our goal to enhance the human touch and avoid a purely robotic experience.

I proposed adding Account Manager messages and leveraging FAQs for support, as AI assistance isn't currently feasible.

What’s next?

Direction for future iterations

Clients value their relationship with Account Managers, driving our goal to enhance the human touch and avoid a purely robotic experience.

I proposed adding Account Manager messages and leveraging FAQs for support, as AI assistance isn't currently feasible.

What’s next?

Direction for future iterations

Clients value their relationship with Account Managers, driving our goal to enhance the human touch and avoid a purely robotic experience.

I proposed adding Account Manager messages and leveraging FAQs for support, as AI assistance isn't currently feasible.

What’s next?

Direction for future iterations

Clients value their relationship with Account Managers, driving our goal to enhance the human touch and avoid a purely robotic experience.

I proposed adding Account Manager messages and leveraging FAQs for support, as AI assistance isn't currently feasible.

The challenges and learnings

Key learnings

This project sharpened my skills in building features and leading business-driven work.

I learned the value of automating manual tasks and how small details can shape user perception.

The challenges and learnings

Key learnings

This project sharpened my skills in building features and leading business-driven work.

I learned the value of automating manual tasks and how small details can shape user perception.

The challenges and learnings

Key learnings

This project sharpened my skills in building features and leading business-driven work.

I learned the value of automating manual tasks and how small details can shape user perception.

The challenges and learnings

Key learnings

This project sharpened my skills in building features and leading business-driven work.

I learned the value of automating manual tasks and how small details can shape user perception.

Want to know more?

  • What were the trade-offs?

  • What would I do differently?

  • What didn’t go the way I expected?..

This is just a glimpse of the story. I'd be delighted to share the full version in a 15 mins presentation. Feel free to drop me a message.

vahan.hovh@gmail.com

OR

Want to know more?

  • What were the trade-offs?

  • What would I do differently?

  • What didn’t go the way I expected?..

This is just a glimpse of the story. I'd be delighted to share the full version in a 15 mins presentation. Feel free to drop me a message.

vahan.hovh@gmail.com

OR

Want to know more?

  • What were the trade-offs?

  • What would I do differently?

  • What didn’t go the way I expected?..

This is just a glimpse of the story. I'd be delighted to share the full version in a 15 mins presentation. Feel free to drop me a message.

vahan.hovh@gmail.com

OR

Want to know more?

  • What were the trade-offs?

  • What would I do differently?

  • What didn’t go the way I expected?..

This is just a glimpse of the story. I'd be delighted to share the full version in a 15 mins presentation. Feel free to drop me a message.

vahan.hovh@gmail.com

OR

2025. Vahan Hovhannisyan

All rights reserved

2025. Vahan Hovhannisyan

All rights reserved

2025. Vahan Hovhannisyan

All rights reserved

2025. Vahan Hovhannisyan

All rights reserved